DAY 19: (VIDEO) Putting Your Sales Letter Into a Template Using NVU

One of the scariest things for people who are creating their first sales letter is the thought of doing the actual HTML coding. After all, you think of yourself as a marketer, not a techno-whiz!

Unfortunately, learning some technical stuff is essential along the way as an online marketer. The good news is that it’s a lot easier than you think.

Start Out With a Template

The first step is getting a good sales template to begin with. There are many out there that are free for your use.

You can simply Google “sales letter template” or “free sales letter template” and find some good ones. Here is one I found:

The template you download will probably be contained in a zipped folder. This folder should contain an html file (index.html for example) and an images folder.

Make sure you name the folder that both of these are contained in something you can easily access on your computer. “My Sales Letter,” for example.

Download and Install NVU

The next thing you need to do is download NVU if you haven’t already.

This is a free HTML editor that is available for both Mac and PC. It is a WYSIWYG (what you see is what you get) editor, making it very easy to use.

You can see how every change you make will look on the web! You can find NVU for free here:

You then need to install NVU by clicking on the download you’ll find at the link above. It will give you directions on the screen to follow, which will differ depending on your operating system.

Open Your Template in NVU

After NVU is installed, it’s time to load up your template. Select “file” and then “open.” Find the folder you named (in this exampled, My Sales Letter). Select the html file that is inside (in this example, index.html). It should open for you.

Since you have both the images and html file in the same folder, NVU should recognize that and display the images for you. This makes it easy to see exactly what you’re doing so you can edit with no problems at all.

Go ahead and edit the template to include the sales letter you’ve written. You may want to look at an existing sales letter to determine formatting and colors for your letter.

Once again, NVU makes this very easy because you can select colors and insert pictures just by clicking the appropriate buttons. It makes working with HTML very easy!

Note About Images

If you add pictures along the way you will just make sure they get put in the images folder, just like the ones that came with the template. It’s important to realize that the HTML is “calling” on the graphics. If they are not installed in the right spot, they will not show up!

For example, If I upload my images folder and my html file, but one of my images is in a file named “headers” it will not show up if the image path is named images/header.jpg.

That HTML means that it is looking for a graphic named header.jpg in the images folder. If it’s trying to get to the header/header.jpg folder that doesn’t exist…it’s like having the wrong address!

HTML sounds scary, but having an easy editor like NVU makes it a lot easier. That doesn’t mean it will be a complete breeze — there is a learning curve.

Still, you should never, ever let this hold you back. If you’ve been able to install your blogs and make them look as great as they do, you can certainly do this as well!

2,310 Comments so far

  1. Mary on January 7th, 2009

    Amy, thanks for your always helpful posts on the steps that confuse or intimiate new bloggers the most.

    Have you used Komposure (sp?)? I understand it’s the NVU version that is still supported and updated.


  2. Amy Bass on January 7th, 2009

    Mary – I have not. I’ll have to look into that.

  3. Robin Skeen on January 7th, 2009

    I have used NVU for a couple of years. It’s the easiest program, especially for beginners. I’ve used it for all of my sales pages even though I have the fancy schmancy Expressions program. Takes a lot less time. :)

  4. Robert Tutsky on January 9th, 2009

    Hi Amy,
    The updated Nvu program that Mary is referring to is Kompozer. It’s almost identical to Nvu but has some bug fixes to it and supposedly will be continuing to be updated.

  5. Robert Tutsky on January 9th, 2009

    Oh, pick it up at

  6. Deb on January 9th, 2009

    so kompozer is the newer version? I was confused reading on the site, and couldn’t figure out which was the newer/and which was teh older

  7. Robert Tutsky on January 9th, 2009

    Hi Deb,
    kompozer is the newest version. Nvu is not supported any longerl.

  8. Clefty on January 10th, 2009

    Amy, what are your thoughts on selling the product on a really well planned PAGE of your blog.

  9. Deb on January 10th, 2009

    thanks Robert

  10. Amy Bass on January 10th, 2009

    Clefty – You can have it in both places, but you will certainly need your own sales page.

  11. fred on February 12th, 2009

    Hi Amy,

    If I want to add a header to go along with the sales page recommended above, do I have to make a table for the header to go in on NVU? How exactly do I put a header on my sales page?


  12. fred on February 12th, 2009

    Here is what I did so far I downloaded NVU then I unziped the folder

    The images folder contains these items

    Name File Type
    .DS-store DS_STORE File
    images File
    index Firefox document

    Correct me if I am wrong, I am thinking that the index file is the actual sales page, which once I edit it will go in the public_html folder

    What do I do with these other files? I feel like I am halfway there with this one

    Thanks a million!


  13. Amy Bass on February 12th, 2009

    Fred – You will need to find a sales letter template that has a header in it.

  14. lina on June 15th, 2009

    Hi Amy,
    Is Dreamweaver an ok html editor to use?

    thanks in advance,

  15. Amy Bass on June 15th, 2009

    Lina – Yes of course. It is just expensive.

  16. Kim on October 11th, 2010

    With that free salesletter template above, is there a way to add a header image and the payment methods in there? Or do I need to look for a template that has that?

  17. Amy Bass on October 11th, 2010

    I don’t think it uses a header image. You’ll need to add your own payment button in.

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