DAY 26: Desperate Buyers – Fitness Part 1

woman_fatThe fitness market is very different than the weight loss market. For one, weight loss buyers are focused on getting skinny.

Fitness buyers want to bulk up or tone up. These are your exercise, sports training, strength training, muscle building and body building niches.

I do not recommend you combine the weight loss market and the fitness market into one blog. They should be separate.

Fitness Keywords (Accurate as of January 2009)

Ab Workouts – Searches: 90,500 Competition: 247,000

Free Workout – Searches: 60,500 Competition: 219,000

Body Muscle – Searches: 60,500 Competition: 232,000

Muscle Weight – Searches: 49,500 Competition: 225,000

Workout Exercise – Searches: 49,500 Competition: 220,000

Abs Exercise – Searches: 49,500 Competition: 159,000

Exercise Body – 49,500 Competition: 216,000

Back Exercise – Searches: 49,500 Competition: 244,000

Muscle Workout – Searches: 40,500 Competition: 93,600

Body Exercises – Searches: 40,500 Competition: 221,000

Muscle Exercise – Searches: 33,100 Competition: 161,000

Muscle Supplements – Searches: 33,100 Competition: 71,200

Workout Plans – Searches: 33,100 Competition: 210,000

Workout Training – Searches: 33,100 Competition: 99,400

Core Exercise – Searches: 33,100 Competition: 88,000

Home Exercises – Searches: 33,100 Competition: 142,000

Leg Exercise – Searches: 33,100 Competition: 163,000

Muscle Exercise – Searches: 33,100 Competition: 161,000

Stomach Exercise – Searches: 33,100 Competition: 85,500

Arm Muscle – Searches: 27,100 Competition: 249,000

Muscle Exercises – Searches: 27,100 Competition: 166,000

Sore Muscle – Searches: 27,100 Competition: 75,900

Body Workouts – Searches: 27,100 Competition: 142,000

Home Workouts – Searches: 27,100 Competition: 125,000

Weight Workouts – Searches: 27,100 Competition: 46,400

Workout Schedule – Searches: 27,100 Competition: 209,000

Exercise Benefits – Searches: 27,100 Competition: 149,000

Muscle Anatomy – Searches: 22,200 Competition: 47,400

Muscle Woman – Searches: 22,200 Competition: 206,000

Shoulder Muscle – Searches: 22,200 Competition: 83,800

Abdominal Workout – Searches: 22,200 Competition: 165,000

Abs Workouts – Searches: 22,200 Competition: 58,000

Cardio Workouts – Searches: 22,200 Competition: 264,000

Chest Workouts – Searches: 22,200 Competition: 36,700

Chair Exercise – Searches: 22,200 Competition: 103,000

Chest Exercise – Searches: 22,200 Competition: 69,200

Fitness Exercises – Searches: 22,200 Competition: 239,000

Pilates Exercises – Searches: 22,200 Competition: 210,000

Strength Exercises – Searches: 22,200 Competition: 245,000

Muscle Bodybuilder – Searches: 18,100 Competition: 42,000

Muscle Bodybuilding – Searches: 18,100 Competition: 95,200

Muscle Diagram – Searches: 18,100 Competition: 24,100

Muscle Supplement – Searches: 18,100 Competition: 43,900

Muscle Workouts – Searches: 18,100 Competition: 34,300

Natural Muscle – Searches: 18,100 Competition: 126,000

Ball Workouts – Searches: 18,100 Competition: 71,200

Bodybuilding Workout – Searches: 18,100 Competition: 132,000

Free Workouts – Searches: 18,100 Competition: 38,600

Muscle Workouts – Searches: 18,100 Competition: 34,400

Women Workouts – Searches: 18,100 Competition: 11,500

Exercise to Lose Weight – Searches: 18,100 Competition: 161,000

Exercises At Home – Searches: 18,100 Competition: 111,000

Online Exercise – Searches: 18,100 Competition: 145,000

Strength Exercise – Searches: 18,100 Competition: 96,700

Toning Exercises – Searches: 18,100 Competition: 153,000

Gain Muscle Mass – Searches: 14,800 Competition: 230,000

Abdominal Workouts – Searches: 14,800 Competition: 51,700

At Home Workouts – Searches: 14,800 Competition: 14,600

Back Workouts – Searches: 14,800 Competition: 26,200

Exercise Workouts – Searches: 14,800 Competition: 67,900

Fitness Workouts – Searches: 14,800 Competition: 216,000

Gym Workouts – Searches: 14,800 Competition: 131,000

Leg Workouts – Searches: 14,800 Competition: 37,300

Online Workout – Searches: 14,800 Competition: 52,200

Weight Loss Workout – Searches: 14,800 Competition: 179,000

Arm Exercise – Searches: 14,800 Competition: 81,500

Exercise DVDs – Searches: 14,800 Competition: 115,000

Exercise Stretching – Searches: 14,800 Competition: 53,600

Exercise Treadmill – Searches: 14,800 Competition: 240,000

Exercise Weights – Searches: 14,800 Competition: 49,800

Exercise Workouts – Searches: 14,800 Competition: 68,500

Hip Exercise – Searches: 14,800 Competition: 12,900

Shoulder Exercise – Searches: 14,800 Competition: 40,900

Swimming Exercise – Searches: 14,800 Competition: 76,400

Walking Exercise – Searches: 14,800 Competition: 191,000

Biceps Muscle – Searches: 12,100 Competition: 105,000

Strength Workouts – Searches: 12,100 Competition: 69,400

Swim Workouts – Searches: 12,100 Competition: 42,700

Treadmill Workout – Searches: 12,100 Competition: 164,000

Workout Exercises – Searches: 12,100 Competition: 73,500

Workout Log – Searches: 12,100 Competition: 134,000

Workout Tips – Searches: 12,100 Competition: 191,000

Workouts For Women – Searches: 12,100 Competition: 38,900

Balance Exercise – Searches: 12,100 Competition: 73,000

Exercise Guide – Searches: 12,100 Competition: 203,000

Exercise Trampoline – Searches: 12,100 Competition: 57,600

Knee Exercise – Searches: 12,100 Competition: 22,400

Workout Exercises – Searches: 12,100 Competition: 74,500

Muscle Definition – Searches: 9,900 Competition: 159,900

Creatine Muscle – Searches: 9,900 Competition: 43,100

Gym Strength Training – Searches: 9,900 Competition: 950

Bodybuilding Workouts – Searches: 9,900 Competition: 63,600

Core Workouts – Searches: 9,900 Competition: 37,700

Exercise Ball Workout – Searches: 9,900 Competition: 45,200

Shoulder Workouts – Searches: 9,900 Competition: 13,900

Swimming Workouts – Searches: 9,900 Competition: 21,600

Treadmill Workouts – Searches: 9,900 Competition: 91,700

Workout for Men – Searches: 9,900 Competition: 40,900

Lower Back Exercise – Searches: 9,900 Competition: 18,500

Neck Exercise – Searches: 9,900 Competition: 51,900

Upper Body Exercises  – Searches: 9,900 Competition: 67,900

Building Muscle Mass – Searches: 8,100 Competition: 137,000

Beginners Workout – Searches: 8,100 Competition: 29,500

Dumbbell Workouts – Searches: 8,100 Competition: 21,800

Fat Burning Workout – Searches: 8,100 Competition: 123,000

Weight Lifting Workout – Searches: 8,100 Competition: 36,900

Body Weight Exercises – Searches: 8,100 Competition: 132,000

Exercise Ball Exercises – Searches: 8,100 Competition: 14,800

Exercise Belt – Searches: 8,100 Competition: 39,300

Rowing Exercise – Searches: 8,100 Competition: 27,000

Running Exercise – Searches: 8,100 Competition: 98,500

Stretch Exercise – Searches: 8,100 Competition: 52,100

Weight Lifting Exercise – Searches: 8,100 Competition: 63,000

Weight Training Exercises – Searches: 8,100 Competition: 95,900

Muscle Movement – Searches: 6,600 Competition: 227,000

Aerobic Workouts – Searches: 6,600 Competition: 104,000

Boxing Workouts – Searches: 6,600 Competition: 26,500

Lifting Workouts – Searches: 6,600 Competition: 32,900

Aerobics Exercise – Searches: 6,600 Competition: 116,000

Fat Burning Exercise – Searches: 6,600 Competition: 71,500

Flexibility Exercise – Searches: 6,600 Competition: 58,600

Lower Body Exercises – Searches: 5,400 Competition: 63,300

Strength Training Exercises – Searches: 5,400 Competition: 122,000

This isn’t covering every keyword in the market either, you could dig deeper and find plenty more. Tomorrow I will be covering the best affiliate programs and ways to market in the fitness market.

3,394 Comments so far

  1. Leslie on January 15th, 2009

    I love this market Amy, I already had some ideas for working into this niche and now you convinced me into doing it.


  2. Peter on February 20th, 2009

    Hi Amy,

    Sorry if you have covered this elsewhere, but could you please tell me which tool you are using to obtain these figure?

    Thank you.


  3. Amy Bass on February 20th, 2009

    Peter – I am using the Google Keyword Tool

  4. Peter on February 20th, 2009

    Amy – I thought that you must be using a keyword tool that is giving you the competion figures as well. I didn’t realize that you were doing this manually for each keyword! Wow – what a service – thank you!

  5. Amy Bass on February 20th, 2009

    Peter – I do the research on each keyword myself manually. I don’t want to risk giving inaccurate information to you.

  6. Peter on February 20th, 2009

    Many thanks Amy for the incredible service you provide – it is very much appreciated.

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